The personalized bag trend is back

Fashion goes out of style, and trends are always renewed! Handbag customization was a fad in the 2000s, but faded with the decade. Today, it's reappearing and taking on a new lease of life on social media . Let's take stock, decrypter the trend and its economic impact, and let's ask ourselves !

The trend to multiple origins

Very popular for some time in Japan and South Korea, young women and men have been customizing their bags for decades ! Often found too conforming to others, customizing leather goods is one of the easiest ways to show off some of our personality and creativity without straying too far from the "norm".

As a result, many boutiques in these countries have seized on this lifestyle. Many luxury brands and houses have started producing all kinds of key rings, plush toys, lip gloss, little bows, purses... By diversifying and offering a wide choice, these stores and brands are able to reach a much wider audience.

Bag customization is not a new idea. In the 90s and early 2000s, it was common to see bags adorned with charms, patches and other unique accessories. Yet, this trend has taken on a new dimension with the emergence of luxury brands that now offert customization options to their most demanding customers. This allows consumers to distinguish themselves while asserting their status.

Fashion icons who inspired us

One of the first public figures to customize her bagwas Jane Birkin, with her famous.. Birkin Bag. Personalization made easy : key rings, ribbons, necklaces. This iconic style paved the way for a practice now seen on all social platforms.

Current influencers and luxury personalization

On instagram and Tiktok, influencers are redoubling their ingenuity to personalize their luxury bag. Among them, Marie Gaguech, famous for her daring style, is often seen with bags adorned with colorful key-rings and silk scarves attached to the handles. She used accessories such as Eiffel Tower key rings to customize her Rabane bag!

Romi, known not only for her YouTube channel but also for her GLACÉ jewelry brand, has also adopted this trend. Following her many trips to South Korea and Japan, she has also adopted the trend, notably on one of her MIU MIU bags, which she decorated in a tiktok video, transforming them into unique pieces that attract the attention of her millions of followers.

The impact of social and economic networking

Social networks play a crucial role in the spread of this trend. On TikTok, the hashtag #BagPersonalization has millions of views, with users sharing creative ideas and tutorials for personalizing their bags. This visibility has prompted many luxury brands to offer personalization services on their websites and in their boutiques.

Louis Vuitton and Prada have capitalized on this trend by launching collections of charms and accessories specially designed for their bags. These brands understand that personalization is not only a way of attracting a younger clientele, but also a way of retaining their existing customers by offering them unique, personalized products. Luxury bag personalization goes far beyond adding initials. Key-rings, ribbons, scarves and other ornaments offer a sophisticated and playful way of personalizing a bag. Hermès, for example, offers Twillys, elegant silk scarves that can be attached to bag handles to add a touch of color and personality. Gucci's leather key rings and Prada's metal charms are also popular for their ability to transform a bag's appearance while reflecting the owner's unique style.

The luxury personalization market is growing fast. According to a study by Bain & Company, the market for personalized luxury goods is expected to grow by 8% annually over the next five years. This trend is driven by growing consumer demand for products that are not only luxurious, but also tell a personal story.

So the question arises: capitalism has always surfed on numerous trends, but isn't this just too much? Is it just another trend driving us to overconsumption?

Handicrafts and creativity

But amid all the hustle and bustle, isn't it time for a return to craftsmanship and creativity? Each accessory added to a bag is often carefully chosen, testifying to the craftsmanship and personal taste of its owner. This adds a new dimension to luxury fashion, transforming each piece into a unique work of art.

A word from your editor

This trend, once seen as a simple form of self-expression, has evolved to become a symbol of individuality and prestige. Luxury or second-hand, the choice is yours, but what's important in this trend is self-expression. We're always delighted to see a customized bag on the streets, as these pieces become more personal and get a unique character and charm on our arms.

In terms of market research and capitalism, bag customization is more than just a passing trend. It represents a natural evolution in the luxury sector, where individuality and exclusivity are key values. Thanks to the influence of fashion personalities and the power of social networking, this trend is here to stay, offering everyone the opportunity to transform their bags into veritable personalized works of art.

Pic miumiu bag: Chloe&Ruby